The first is to avoid unauthorised copying and distribution of your content. Watermarking your video has become more important for two key reasons. The video watermark is most commonly a logo but website URLs and custom text are also used. It’s a still image that is placed over the top of a video as it’s playing, generally in the top or bottom right hand corners. Traditionally, a watermark is a logo, text or a pattern that is layered over an image in order to make the original image difficult to be copied or used without permission.Ī video watermark follows the same principle.
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A well branded channel not only makes your content seem more professional but will increase brand awareness. The watermark is best used as either an additional call to action for viewers to subscribe or as another way to reinforce your channel brand. But one of these tools that’s often overlooked by content creators is the video watermark. YouTube provides several different ways to encourage viewers to subscribe to your channel as the engage with your content.
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